News
... World Ag Expo plays a key role in the marketing plan of Fresno, Calif.-based
Weather-Tec Corporation, according to Sales Manager Gary Pendleton. Tulare is in
the heart of the company’s primary market.
“If we weren’t there, customers would be asking why,” Pendleton says. “There’s
no better place to promote our irrigation equipment than at this show.”
That’s why when Weather-Tec develops a new product, the company introduces it at
World Ag Expo.
The continuing increases in metal prices has doubled the price of sprinklers
over the past six years, Pendleton says, which has cut into the company’s sales
volume. “Still, we’re weathering this storm.”
Pendleton knows farmers will be talking about prices at the Expo. “But farmers
are business people and realize that increases in metal prices have affected the
prices of other items they buy, like disk blades...”